Rainbow Brands Set To Shine At BLE 2013

Rainbow, the largest animation studio in Europe, will be presenting a  selection of major global brands at Brand Licensing Europe 2013. Winx Club is the hugely popular brand that boasts over 15m viewers each  day through 115 broadcasters worldwide. The property comprises over 130   beautiful and enchanting animated episodes as well as two feature-length movies  and follows the adventures of a group of young fairies,   combining action/adventure with comedy. Winx Club has massive appeal to  girls from 4 to 10 right up to tween/teen and boasts over 500 licensees  across a multitude of categories with more than 6000 products developed. Fans will have an amazing treat throughout next year as Winx Club marks  its 10th anniversary, which offers a fantastic opportunity to celebrate the  extraordinary success of this much-loved girls property!  Loads of surprises are in store, starting with new content. The eagerly  anticipated sixth series will be released globally, which features 26  episodes and mixes sumptuous 2D and 3D animation, and a third movie  is currently in production – news that’s sure to delight fans the world over!  The anniversary calendar is also full of activities thanks to a   huge programme  of events, promotions and strategic partnerships designed to  engage all target markets. Entertainment continues on the interactive field, as fans from each  corner of the globe will finally be able to attend Alfea College thanks  to the multiplayer game ‘Winx Fairy School’, which will launch  next Christmas. Last but not least, the first ecommerce site entirely dedicated to  Winx Club will pop up from autumn 2013 with exclusive products  and dedicated activities for European and Russian audiences. One of the strategic strengths of the Winx Club brand is its fashion appeal  and original style - a clear expression of how the ‘Made in Italy’ stamp has an  effect even in the animation world. This fashion power is an integral part of  the brand’s status as one of the hottest girls properties in Europe  and is made possible by Rainbow’s flexibility and professional  skill in the fashion field, with the ability to generate compelling style  guides to satisfy any market demands, supporting the licensing partner  with its internal fashion style department. Thanks to Licensing Italia, and believeinwinx!